Hi, I’m Krystn.
I help brands grow through innovative and intentional marketing strategies.
SPECIALTIES
BRAND EXPERIENCE STRATEGY
Brand building strategies that foster meaningful connections with customers, whether online or offline, to drive brand affinity and maximize commercial objectives.
PARTNERSHIPS
Brand and talent partnership strategies that prioritize authenticity and full funnel activation to increase earned coverage and positive consumer sentiment.
BRANDED EXPERIENCES
Building thoughtful offline strategies, rooted in brand, consumer, and product experience to increase conversion while maximizing consumer engagement and growing brand awareness.
Experience working with and for some of the world’s most admired brands.
While working at Amazon, I supported the device organization with their expansion of the offline experience, defining and testing retail strategies to support new and existing channels. I led scaling the existing pop-up program, building the shop-in-shop strategy, and entering Whole Foods Market as a new sales channel.
At AG1 (by Athletic Greens), I built their first ever brand activation strategy. This included how and where to show up to expand consumers’ access to product testing, the evolution of their brand partnership model, and exploring new sales channels.
I supported adidas as a client, rethinking the go-to-market strategy for their trade marketing business, helping to evolve their approach to creating and testing global paid athlete marketing campaigns, and testing more cohesive experiential marketing activations.
Clients & Partners
Let’s chat.
I can't wait to work with you.
